After 2.5 years of work together with Senteo, Ural FD has launched the new face of their fully transformed and highly successful retail banking business. This new brand represents the new packaging and representation of a new approach to the retail banking business for Russia – a bank that is completely focused on helping customers to solve problems, improve quality of life, and realize goals and dreams.
Senteo worked with the bank to reengineer the every product, process, and piece of technology in the bank. As well, the bank underwent a complete cultural transformation based on the Senteo Customer Experience Culture methodology. Finally, Senteo developed the new brand, branch designs, and communications campaigns for the launch of the new offering.
Please see the Klookva Case Study for more information on the project details and the results obtained.