Experiential Branding & Communications

  • I believe we are entering a business environment where the business itself is more heavily reliant upon its personal branding than the offering itself. A common case-in-point is that businesses are currently being scrutinized the instant that a customer sees their presence, whether it is physical or digital. The first impression, after all, is…[Read more]

    • Let’s not discount how well a business operates though! Can’t judge a book by it’s cover after all 😉 Yep, we see people making more decisions from the get go than before, but still lots of people who try to test the services before making a choice you know 😀

  • I think it’s important to note just how big social media is with businesses nowadays. You can complain to a business and call them on their regular hotline, and maybe you will receive an answer or connect with an agent. Or you can call them out on social media like Twitter, start up a firestorm, and have them contacting you within minutes. The…[Read more]

    • That is just part of the natural progression of technology and business. Social media is becoming a major part of a business’s operations, and that is now how businesses need to start addressing their customers. It is the natural flow of how things work in society – as a new channel becomes popular, businesses need to respond or risk being left…[Read more]

      • That’s the new trend, and I get that it’s a big up and coming thing, but I just don’t think it’s going to catch on. It’s a place where people make stories and talk about what they hate, so social media is not stable enough to be a good contact point. Once we get a system that’s easy to work with in terms of submitting concerns, then they’ll funnel…[Read more]

    • Social media is proving itself to be quite the formidable foe in regards to stalwarts traditional marketing. I myself have witnessed social media have a profound impact upon businesses and their reputation around the world. One such example is Turing Pharmaceuticals and the backlash they faced following the increase of drug prices. While, yes,…[Read more]

    • Dean replied 4 years ago

      How can you effectively use social media as a professional business? I don’t see how it can work since you can’t control what everyone else is saying about your business. Everyone on the internet can have an opinion of your business and make their words known to millions in an instant. How do you build your reputation on the web when a few bad…[Read more]

    • How effective is this? Social media is big and all, but it really is just something that is up and coming. Nothing has been established yet, so no need to build it up as if it is the end all be all of the business world. Companies are still going to rely on call centers and online submission forms. It is the tested way of doing things, and it is…[Read more]

  • Just got a business card from a tech company in my area. It was pretty neat, actually interfaced with a QR code and had functionality with NFC signals on the phone. Bump the phone to it and you’ll pull up their website with a special client portal. Is this how things are going to be now? At your fingertips on your phone without even needing an…[Read more]

    • People are moving towards a more digital society whether businesses want to accept it or not. At this point, I do believe that businesses need to master the digital realm and blend technology into their offerings. Blend is the important word, though, because they need to balance the digital offerings with a strong physical presence that appeals to…[Read more]

    • Aaron replied 5 years ago

      You either do one or the other. People or tech. It’s not something that you can just magically do both of. Have you heard of a company that does it all like that? Tech is too new for old people, but great for kids. People skills aren’t something the young people have. Two markets, so we’re not gonna see a big transfer to one or the other.

      • Maybe they can find a middle ground that will appeal to both sides. The safety of familiar tech and products for the old, and newer products for the young. Plus you can upsell the new products since they’ll be more expensive to manage anyways. Slowly build in that new fee or increased cost so that you have a new client base that is used to the…[Read more]

    • Is it something thats that amazing? I want to be able to experience it myself. I’ve never had the chance to work with anything too high tech like that, but it sounds interesting.

  • Just got a business card from a tech company in my area. It was pretty neat, actually interfaced with a QR code and had functionality with NFC signals on the phone. Bump the phone to it and you’ll pull up their website with a special client portal. Is this how things are going to be now? At your fingertips on your phone without even needing an…[Read more]

  • This just in! Hot off the presses! Senteo just pumped out a feature on this article: http://themetapicture.com/people-kept-complaining-this-restaurant-sucked-look-what-they-found-out/

    So I was reading it and thinking. Wow, I do this! Do you guys do this too? I bet you do! So I’m thinking, is there a way to change up how employees communicate with…[Read more]

    • And how do you expect a business to even try to fix this? Take away customer phones? We just need to get more people working and quicker turnaround time for everything. It’s not rocket science people.

      • The issue is that businesses cannot compete for attention with the customer. If customers are already distracted once they enter the building, it is more difficult to please them. This is a case where the issue is with the customer not using the products and services offered immediately, leading to their dissatisfaction. I don’t think this is…[Read more]

    • I don’t really feel so sure that that’s a good way to change up a restaurant. I like to eat in peace unless I need something. Then I’ll ask for the waiter and tell them what I need. Basically, I want be served but not hassled. It’s just for eating after all, not like I expect a show

      • Hey, who said that you won’t have your privacy? We’re just thinking of ways to make it better for the customer 🙂 if that means less talk and more action, then I would be all for it! Communication isn’t just vocal, but also through action as well. A smile, simple gestures, all sorts of things can make it better and more of an experience 😀 Think…[Read more]

    • I do believe that restaurants fall outside the realm of a standard business. Their operations, while customer centric, emphasize products as heavily as their service. Essentially, they are a hybrid between the two, and it is difficult for them to specialize in one or the other to such an extent that they will be known solely for it. As I see it,…[Read more]

  • Here’s a great ad I saw referencing the World Cup. It does not come right out and say it, but it really speaks to how we are influenced by what we love. In this case they showcase soccer and how it is a part of people’s lives no matter their age or demographic. I thought it was a great way to showcase the love of the game and keep people…[Read more]

    • Seems cool but I don’t get how this makes mickey Ds look all that good. They have one sign at the end and that’s it. I wouldn’t have even known what the ad was if I only caught part of the commercial. To me, not enough of the brand coming through. Great commercial though.

      • I do not think that the main goal was to highlight McDonald’s. Really what I think they were trying to do was associate the love for soccer with that of McDonald’s, saying that McDonald’s is just as passionate as they are. Hence, they made the commercial and feature all sorts of World Cup advertising buzz. This is in addition to creating something…[Read more]

    • This is a wonderful find that supports the idea that experiential communications do not necessarily have to constantly highlight the brand that is being promoted. From the video you can clearly see that they are trying to capture the essence of what it means to be a fan, showing that it permeates even into everyday life.

    • It’s fun but there’s not much else to it. You got people to watch a video but didn’t really tell them anything about you or the company. How is that experiential at all?

      • Well you obviously watched it, meaning that it had an impact 🙂 Not to mention that now we know that McDonald’s is a sponsor of the world cup and is proud enough to focus on the love of the game instead of their own products. If you ask me, that’s pretty big

    • I like the commercial but I don’t get how it’s experiential. Care to explain it a bit to me? It’s going way over my head.

      • The experiential side of this commercial does not directly influence viewers. The primarily aim of this advertisement is simply to appeal to those who have a passion for the sport. As I see it, it invokes the “why” surrounding people and their daily activities; they love soccer and incorporate it into their everyday lives. This rings true with…[Read more]

    • Whoa, how did I miss talking about this? The cup was amazing and this commercial played a bunch of times! You know, this really got me thinking. Was it worth it? Trick question – of course it was! I still remember the commercial, which means it was effective in getting in our heads.

  • So here’s a video I caught on the internet a while back. Seemed like an interesting one that had a lot of potential to go viral. I think it’s good. What about you?

    • I have heard about this video and decided to watch it when you had posted it. Personally, I think it is a great piece of branding on the part of Coca Cola. While they were striving to achieve a viral result, the main purpose of this video seems to be the idea that Coca Cola serves as an icebreaker for individuals. In the context of the college…[Read more]

      • I’m pretty sure they just wanted a viral hit and they got it. Not too sure if they were looking for that other stuff but it’s not like it hurts them either.

    • Well it’s about time someone came alive in here! You know me, when someone starts talkin I come a runnin! 😉 This video is just awesome. I really like it a whole lot! 🙂 It’s fun, it’s easy, and it’s engaging. What more could you want? Makes me wanna grab a coke right now! 🙂

      • I thought the same. Cool way of getting the brand across to a younger generation. Seems difficult to do with banks and financial services though

    • This video has a lot of potential to become something great, but I do not believe it will have the outcome that Coca Cola is striving for. Yes, the product’s new cap is experiential because it goads individuals into working together, but I do not think that this will work as an experiential foray due to the fact that this seems like an isolated…[Read more]

    • Вам проконсультируют о приближенной обстоятельству неисправности, сроках ликвидации и приближенной стоимости ремонтных работ.
      Консультирование Круглосуточно – Починка холодильников дешево Люберцы несомненно поможет вас сберечь немало времени, а имеет возможность являться в том числе и и ресурсы, по причине этого, что же достаточно.
      Зач…[Read more]

    • Разрешите Вас приветствовать. Вот тема. Ремонт морозильников не дорого Люберецкий Думаю, я успею сделать ремонт в квартире к твоему приезду из круиза. Зачастую нарушения в работе морозильника имеет возможность ликвидировать лично покупатель, в случае если пояснить что же необходимо совершать, рядом данном никак не понадобитьс…[Read more]

    • Позвольте Вас приветствовать. Вот тема. Починка холодильников с выездом Люберецкий Недавно поступил вопрос. Есть несколько возможных причин, которые могут вызвать этот симптом. Первая и самая распространённая – выход из строя термостата, отвечающего за морозильную камеру. Если терморегулятор в порядке, причина может крыться в мотор-компресс…[Read more]

  • This past Black Friday and Cyber Monday has been filled with a flurry of sales. The madness associated with this huge shopping weekend can be attributed to the constant buzz around what deals and steals may be on the horizon, as well as those that may already be in effect. One that I noticed was on Amazon almost a week in advance of the actual…[Read more]

    • I know I’d love it if my bank was more people friendly and started actually trying to be liked and known. Now me and my gym have a love hate relationship, and that’s a story for another time 🙂 but you know that I’ll still listen in for deals and news if I hear about them. My bank? I only hear about them when they’re pounding on the door for money…[Read more]

      • This issue is more complex than that in my mind, but I agree that banks are lagging behind in the transition with new technology. As I see it, they need to understand that there is a balance between maintaining their minimalist policy towards advertising their offers and promoting their new offerings. Banks cannot be an invasive business lest…[Read more]

  • So there are a bunch of banks and all of them have different names. But there are some things that always pop up, like how a bunch of small banks always say they’re “First ______” or something along those lines. Does the name of the bank really matter all that much, or is it the bank service?

    • Personally, I believe that the name is only important when the bank is first starting up and building up its reputation. The Wells Fargo and Bank of America banks of the world are known and will always be thought of when you think of any bank. With how much the banking industry has consolidated, you are pretty hard pressed to find a bank that is…[Read more]

      • So you’ve gotten to thinking that the name doesn’t matter later on. I knew you weren’t right in the head, and this just proves it. That’s like saying that we name our kids something interesting because they’re young, but later on in life it won’t matter because people will know them. Names are why people remember you, and it doesn’t matter if it’s…[Read more]

      • That reminds me of some of the restaurants that I’ve been to and how they always have those funky names that aren’t really the standard “Mom and Pop’s Diner.” They’re all over the place with names like Fry Daze, Sloppy Joe’s, and Magical Tacos. These weren’t the biggest names out there, and most of them eventually went under, but they stuck around…[Read more]

    • What I believe you must understand is that the name of the bank, or any business for that matter, is not chosen at random; names are carefully selected to instill an intended perception and image. As per your example, many banks choose to utilize the word “first” in their name to convey that they are the oldest, and therefore most experienced and…[Read more]

      • What’s in a name, right? Hey, I agree that if it works then it works, and names are that first impression that make you want to find out more about it. But yeah, it’s those words that make us think about them. Brings me back to high school and how we had to pick and choose what words we used. Looks like someone’s using what they learned back then!

    • Are there really that many banks that have names like that? I only see Bank of America and Wells Fargo in my area. There’s a Chase a few miles away, but I’ve never seen many other banks.

      • Well I’m a traveling kind of guy, so I get to see everywhere when I’m meeting my clients. Most of them are older folk, so they’re in the tiny communities with the one back for miles, and that means it’s not your typical big name branches. Last week I passed by one that was just a small little square building, no bigger than a park bathroom, hiding…[Read more]

        • I’m just never around those little banks I guess. I’m always commuting to the city so I only see the major banks.

    • Well of course the name is important. They can’t be named “Bank A” and “Bank B.” That is so boring and lame. Who would want to bank at somewhere as generic as that? This is a no brainer when it comes to wondering if the name is important. Is your name important? Would people remember you if you met them once but you had no name at all?

      • I didn’t mean it like that. I meant why do we care so much about naming banks but not other businesses like financial advisors. We call ours CM Financial because the founder’s initials were CM, but banks call themselves the first or state bank and other names like that.

    • • Hey there, James! 🙂 I’ve been gone for a while but it’s back to business! 🙁 I think banks need a strong name so that people remember them. There are so many big names out there that you need to be unique to stand out. A name will do that for you. 🙂 Think about how awesome a name like Ron Hostetter sounds! Just kidding! 😉 Unique names are e…[Read more]

      • Well, James is a pretty cool name too, but we’re dealing with banks here so let’s stick to that. Unique names stand out, but I think they’d be harder to remember too because it’s not something we’re used to seeing or saying.

  • Recently I have noticed that advertising has taken new steps towards bringing the brand closer to our everyday lives. On my daily commute to work I was passed by a car emblazoned with the Red Bull logo and matching paint. To my surprise, it also had an oversized Red Bull can on the back of the vehicle. While I am used to the smaller advertisements…[Read more]

    • I am no stranger to wrap advertising as it has been a regular staple here in Las Vegas. During my daily commute I see a few vehicles like this, most notably one very similar to the Red Bull car. The vehicle, however, also has conical flames coming from the bottom of the cans that light up blue from LEDs that activate as the car is driving. It…[Read more]

      • I agree with you in terms of how much utility can be derived from a similar endeavor by a smaller company, namely those that present a more modest front. However, I question whether wrap advertising would lose much of its value in non-metropolitan locales. Much of the advertising I have seen consists of a vehicle with the company name emblazoned…[Read more]

    • This is one of those gimmicky advertising fads that will stop once people realize that it’s a waste of time. How often do you see one of these cars? Once or twice a month? How often do you have enough time to actually notice what is on the car? This sort of stuff works for buses because they’re always stopped to pick people up. So many people use…[Read more]

      • While it does vary from city to city, wrap advertising has its highlights, namely in the ability to be a hugely mobile platform. For some areas, yes, the advertising may only catch you on an occasional basis, but in high traffic commuter areas they are much more common and effective. Living in Las Vegas, I can attest to the fact that, when done…[Read more]

      • On another note, ironically, the first thing I think of when I imagine a themed bus is the Oscar Meyer Wienermobile from my days spent in New York City. (If you have never seen it, I have added a link to a picture) Some forms of advertising, if interesting enough, will have longevity and persist despite similar forms being obsolete. Depending on…[Read more]

        • With a place like Vegas a car with some flashy colors is going to be outshone by all the glitz and glamour of the city. The same thing applies anywhere where the city itself is nice to see. Who would care about a car when you can see all of NYC or Vegas? Something like that hot dog is only memorable because its the size of the bus and it has…[Read more]

          • If you can make a connection with the people then anything can be memorable – it just happened to be a giant driving hot dog. The entire point is that this is a vehicle with some sort of design, paint, or logo that catches they eye. Unlike the regular single-shade cars, these really jump out at you. It is not some sight to behold that you…[Read more]

      • Living in a more suburban area does limit my exposure to this form of advertising, but it does come up quite often during my regular trips into the city. The cars, though centralized to the metropolitan area and rarely venturing outside of the heart of the city, have wonderful exposure while traversing through the web of city streets. The constant…[Read more]

    • I don’t think I’ve seen anything as crazy as that Red Bull car, but I’ve seen some cars that are like this. Most of them are pretty interesting because they look so different, but I never get to actually read what they’re trying to advertise. Are the ads stuck on company cars or do people sign up for them? Do you think something is in that Red Bul…[Read more]

      • I can relate to how you feel about the wrap advertising. With people in such a rush nowadays, it is difficult to even catch more than a glimpse of the car’s advertising as it passes by. Most of the cars with this advertising are company cars that are used for promotional activities, but these are only seen where the brand is heavily pushing its…[Read more]

      • I would agree with you, Dean, that it is sometimes difficult to make out what the vehicles are promoting in particular, but the fact that they catch the eye is quite valuable regardless. Within a city is not uncommon to have the same commute daily, and if the advertising vehicle takes a similar route each day it is bound to reach out to the same…[Read more]

    • That is one eye catching way to advertise an energy drink! You’d think that the paint and the decal were enough, but can you believe that they even threw the can on the back of the car? I don’t know whether to laugh at how ridiculous it must be to drive that thing or to cry because I never thought of advertising like this! I’ve never seen anyth…[Read more]

      • I have to say, when I laid my eyes upon it I was in a similar state of surprise. To think that advertising would evolve to this point was beyond me, and to witness that, even now, promotional displays are continuing to assimilate themselves into our daily lives just shows how much room we have for improvement to current business techniques. I…[Read more]

        • Yeah, innovation does that to you 🙂 Makes me feel kinda old knowing that I saw us go from the radio jingles to the commercials and now cars wrapped with crazy colors and logos. Old, but amazed by how far we’ve come! 😀

    • So I’m trying to read up on some older posts, so I’m gonna throw out my opinion in here too. I don’t think stuff like this matters to me and being an advisor, but I’ve seen those wacky ads sometimes. I think I like the regular ads, the ones that are simple and neat, more than those big flashy ones. They’re really distracting. I know we have a…[Read more]

      • I understand your sentiment; this sort of persistent advertising is not necessarily a good fit for everyone. However, you have to admit that it does have some merit. Something so visually drawing is just begging for attention, and there are those who will take notice, meaning more eyes and potential customers will see the ad.

      • I echo your opinion when it comes to these advertisements because they seem to be more of a ploy to attract attention with their vibrant visuals. I do believe that this is quite the viable advertising method, yet I think it is a little tasteless at times. Just recently I saw an advertisement for a gym that had a picture of an extremely muscular…[Read more]

      • Hey now, don’t forget about your good buddy Ron! I’m glad to see that you’re taking my advice and looking through everything we’ve got on here 🙂 Things like this aren’t for everybody, so that means that the ad isn’t doing so hot 🙁 But that just means it’s time to come up with something new! 😀 Something that’ll wow anybody and everybody out…[Read more]

  • Have you seen the T-Mobile commercials that have been popping up recently? They’re cool, edgy, and definitely flashy for a commercial. I still remember those boring Verizon commercials with the guy saying, “Can you hear me now? Good.” T-Mobile is stepping up their game and making commercials that are catch the eye and appeal to that younger audie…[Read more]

    • There are many underlying messages that this commercial conveys, and in a single minute T-Mobile is able to present its position in the cellular industry. When you analyze the commercial and pick apart the finer details of the advertisement, you will notice that this is not simply a gimmick to attract attention; this is a statement by the company.…[Read more]

      • You are reading into the ad too much. It just goes to show that you are looking for some way to justify the ad. This is about having a sexy commercial to get people to pay attention. It’s not about some statement or some hidden message. It’s about a model who they used because she was pretty, and now since people are bored of her and her dresses…[Read more]

        • I think you’re the one reading into this too much. You know, if someone watching the commercial gets a message from it then that’s that. Even if the makers didn’t want that message to be said, someone was able to pull that message out of it. That’s just the way it is sometimes 🙂

    • This is exactly what modern business needs – a breakaway from the typical drab that studios have used for years. The younger audience is being lost because they have differing tastes from the staple middle-aged American, yet companies have failed to recognize this fact and adapt. T-Mobile is taking a big risk by making their ads quirky, but it i…[Read more]

      • The real reasoning behind why it is so “quirky” is because it has a model in a tight leather suit. Of course younger people are going to like it. T-Mobile is using a generic ad that is selling sex, not service. Don’t overstate it and say that they’re taking a big risk when all they’re really doing is falling back on the old reliable types of ads.…[Read more]

        • Selling sex may be a familiar method of advertising, but do not confuse it with being generic just because it has been used before. Telecommunications has almost solely relied upon promotional ads about service quality and coverage, making T-Mobile a standout in the cellular industry. This is a big risk – they are shifting away from the norm and…[Read more]

          • That makes a lot of sense! Kinda like how you don’t see things like athletes sponsoring restaurant chains (those are always food testimonials by actors). So T-Mobile is really doing something different! 🙂 Very cool take on why they’re doing the things they do 😀

    • What are you getting so worked up about? A commercial is a commercial no matter if it is similar to someone else’s or it is different. So she is riding a motorcycle and wearing a pink and black leather suit. Does this mean that AT&T or Verizon doesn’t have good commercials? You’re making a big deal of a commercial that doesn’t have the slighte…[Read more]

      • It’s not about making the service look good, Aaron. It’s about getting attention, and this does it! 🙂 Most commercials you probably wouldn’t remember what she wore, but this time you did! 😉 That’s pretty important and goes to show that this commercial makes you think about it, so mission accomplished!

    • I’ve seen this on tv a bunch of times! It is a great commercial and I really like the way they directed it. Do you think T-Mobile will stick with this sort of advertising in the future? Does their style of commercial even make a difference?

      • Why would they want to stick with advertising that does nothing to promote their services? That is a giant waste of time, money, and skill. T-Mobile will go bankrupt from making these ads before they start making money off of them. The commercial doesn’t make sense for a cell phone company, and it doesn’t make sense to keep it.

        • It’s all about that exposure though! 😀 You need to just get the name out there, and T-Mobile is definitely making that happen. People will find out about the cell service from friends and reviews, not really from ads. Ads get you on the market, but the customers are what make it 🙂

      • With the younger crowd swooning over their brand? Why wouldn’t they keep it! 🙂 It’s hip and edgy and just trendy enough to get their attention without going overboard and shooing away us older folds 😉 The commercials sure do make a difference! I know I’m not going to be the one gunning for those ads from the dawn of tv time, and the newer crowd…[Read more]

  • I honestly do not see what the big deal is surrounding banks and how they communicate with the customer. Businesses are in business because they provide products and services people want – if people don’t want it, the business will go under. This is survival of the fittest, and it is no different with banks. Everyone here does business with the…[Read more]

    • Yes, I can see that you’re thinking “if it ain’t broke don’t fix it,” but just because a system is in place that works doesn’t mean that we cannot improve upon it. Would you like a higher quality option if it is available at the same rate? Would you want your bank to help you more if it is within its power? Unless your answer is “No” (which…[Read more]

      • Banks can’t be sure that people will be happy with the changes. How do they know that people will like the new options? Banks need to sink a lot of money into making these changes, and if they flop who is there to pick up the bill? It always comes back to fees for the customer, and if it isn’t necessary why implement it? We would save ourselves…[Read more]

    • Aaron, while you may not appreciate the effort that banks are taking to establish additional channels of interaction, there are those who truly see a benefit. If you read the Deloitte article “Evolving Models of Retail Banking Distribution” you will see that there is a trend towards newer channels and the integration of technology into the ban…[Read more]

      • My issue isn’t that I can’t stop the emails and messages. The problem I have is that banks are wasting their money to add these features. How many millions do you think it costs to set up the text alerts? How about the emails that they send out or to maintain Facebook, Twitter, and Google+ pages? These are not cheap little gimmicks that they can…[Read more]

        • Aaron, you need to consider the reverse of this situation as well. We may be taking a hit when it comes to costs because of how much they spend on new products and channels, but the money that they bring in will help to offset that. If they make changes there is always backlash, so most banks try not to push the costs onto the consumer. If they…[Read more]

    • Why all of the hostility? I don’t suddenly feel like banks need to jump through all sorts of hoops to keep my business either, but it’s not like they do not have room for improvement. What is wrong with new communication channels anyways? It makes it easier for me to find out new things from my bank. Make my bank easier to talk to and maybe I’l…[Read more]

      • Being realistic is different from being hostile. These new channels are expensive and the customers end up paying for it. The banks aren’t making these changes out of their own pocket, just like we wouldn’t be spending huge amounts of money to reach out to everyone we know. When banks can make a system where you pay to receive those alerts, I’ll…[Read more]

        • Most systems have the ability to opt in or out of them, so it is not like you are obligated to use them. To even have that option is something that is expected in today’s society. If we were charged to access our accounts then who would want to put their money with that bank?

    • You know, I think you should read up on some of the Senteo articles (like The Relationship Centric Bank). You’ll learn so much from Michael and see that relationship centricity is really the way to go 🙂 I promise that it’s an absolutely fantastic read! Banks are just trying to reach out to their customers, and it’s about time because they are…[Read more]

      • I have read it and I’m sticking with what really is the truth: that banks are doing just fine. What good is a relationship if the bank can’t run efficiently. It is way more important for the bank to take care of its customers through better products and services, not building relationships. Where will a customer be if he can have a relationship…[Read more]

  • Have you seen this commercial? And if you haven\’t, how have you not? Definitely one of my favorite ads, and one of the most effective in getting me to buy a product.

    • This commercial cracks me up all the time. So random and weird, yet so funny! Old Spice really is changing up how commercials are being made – it’s not your typical ad anymore. The ad is so successful that the commercials practically have their own fan base, which really drives product visibility.

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