This needs to be said – nowadays businesses are not innovating. They are taking old ideas and trying to see if the current market will accept them again. We are taking these new trends and hoping that they stick for more then a few months. That is not innovation. We are truly out of innovators in today’s society and that is leading to a slowing of growth for all of us. We need to refine what we have already established in order to not get pushed out of the status quo, and then maybe we can consider moving forward with a new idea.