• Begoña posted an update in the group Group logo of Experiential Branding & Communications Experiential Branding & Communications 6 years, 6 months ago

    An interesting way of building a brand through experiential marketing.

    • what a great marketing move, very amusing 🙂 I would add some sort of message in front of the running person, something like: “Run Forest, run!!!” hahaha 😀

    • This is really interesting! Definitely experiential and makes you want to tell about it to all of your friends.

    • You know, this is an interesting advertisement. It gets the point across quickly and I believe that I would even try to do it. But I think Asics could benefit from having their logo and brand presented more. To me, this is an ad for the marathon, not the shoe company.