• Dean posted an update in the group Group logo of Experiential Customer Environments Experiential Customer Environments 5 years, 3 months ago

    So what would be a good experiential environment? Like, what would be an example of one? I want to have an idea of a model to follow if I try to come up with new ideas.

    • This is not one that I believe you will be able to gain a great deal of insight from, but I recently was at Six Flags and was pleasantly surprised by how well they were able to create this experience of being in a different themed area. In particular, I am speaking of Camp Snoopy. In addition to the rides (in this case, their services), they created this overarching theme of a summer camp with Snoopy as the central character. The are was decorated and built to create that sort of environment, and I have to say that it made me think of times spent as a child in similar situations. That was their end goal, I am sure, and they achieved it marvelously. Of course, an amusement park needs to create some sort of new atmosphere, but I think it is a good example nonetheless.

      • You know, it doesn’t really make that much sense for the banking industry but I get the idea with what you’re talking about. In the end, we just want to immerse the customer and them to feel like they are actually part of the world we make. So, banking is profession, amusement park is childish.

        • That is the main goal. We want to be able to create a situation where we become immersed in the environment. This allows us to fully enjoy and feel what it is that we are experiencing. Rather than engaging a single sense, we are unconsciously feeling every single aspect of our environment.

    • An environment that I fondly remember is reminiscent of a museum – constantly changing but consistently flawless in presentation. There was a real estate office that I used when I purchased my first home that captured the idea of an experiential customer environment. It was similar to an Ikea in the way that their areas were furnished, but these were furnished in ways that they served as standalone offices. Each individual agent had their own specialty – commercial, residential, condominium, and rental – and each section of the office was furnished in such a way that it would resemble the interior of the units they sold. This was a great way to make people think of what they wanted in their home or office, as well as what kind of furniture would match. Essentially, it put prospective buyers in the mood to purchase a new unit because they were feeling what it was like to step into a new “home” and see new walls around them. I had walked in there to find an agent to help me buy my home, and instantly I knew where she was located. I walked through a pseudo door into a home setting where I spent hours looking at different models available. It was quite the experience and I enjoyed it.