• Hal posted an update in the group Group logo of Experiential Customer Environments Experiential Customer Environments 6 years, 3 months ago

    For those interested in good reading on this subject, I would recommend “Why We Buy: The Science of Shopping” by Paco Underhill (in Senteo book reviews). The author looks at retail environments and a behavioral psychology perspective on why retail customers buy (or don’t). It’s full of interesting observational research, including some of the most innovative retail environments around the world. including emerging markets.