• Hal posted an update in the group Group logo of Experiential Branding & Communications Experiential Branding & Communications 6 years, 6 months ago

    When looking at visual trends or why we respond the way we do (logically, emotionally) to different messages or branding, there is some revealing research in the area of neuroscience and how marketers are using it to better target their messages and appeal to customers. For anyone interested in this and the subliminal, a good book is “The Buying Brain – Secrets for Selling to the Subconscious Mind.” It’s a good balance between theory and practice/examples, like how to target communications at ageing baby boomers or targeting “the buying brain in social media.” There is also a book review of this book on Senteo’s website under community.

    • I’m skeptical about a possibility of fully understanding subconscious mind, but it is fascination how human brain works. Will check out the book for sure, thanks for the advise