jonathan

  • This is an article on visual trends in financial services marketing:

    http://curve.gettyimages.com/

    More femenine, tending to create unusual and shocking effects, enhancing the feeling of responsability, talking about people´s desires and achievements more than simply money… these are some of the tips that the blog is talking about.

  • A nice themed environment, aimed to get a new interaction between the icons you can find surfing the web with a new maning when applied to physical environment and oversized:

    [Read more]

  • Hi!
    I just want to note some articles I´ve read last week on the near future of the 3D printers, devices that can provide us of a wide range of brand new customization tools. I encourage you to…[Read more]

  • jonathan posted a new activity comment 6 years, 5 months ago

    She told me that the main problem they have is trying to find out how their customers value such effort, and how much each customer is willing to pay for.
    I mean, It is what Tim Harford explained in his book “Dear undercover Economist” as one of the main issues to solve: to customize the prices of every good, service or experience according to…[Read more]

  • jonathan posted a new activity comment 6 years, 5 months ago

    Regarding to this topic, I think that the new technological tools we are currently provided are neither an end by themselves, nor a demonstration that we own the “cutting-edge” technologies, but they are the means which help us get a fulfilling customer experience easier, with stable and steady points of contact with the company, more than jus…[Read more]

  • ups! I´ve just realized that yesterday was 12.12.12….awful!!
    A special day without special moment 🙁

  • jonathan posted a new activity comment 6 years, 5 months ago

    Yeah, Tanya, they are good examples of successful campaigns using social medias such as facebook, twitters and so on, achieving everyone´s attention in brands or messages by means of shocking and gripping viral campaigns. In the previous link you can see information about how these brands obtained a swift growth of fans and visits thanks to these…[Read more]

  • Hi! Here you have 10 of the best social media campaigns from 2012:

    http://econsultancy.com/es/blog/11244-10-of-the-best-social-media-campaigns-from-2012

    Specially interesting is the one called “dumb ways to die”, although I don´t actually know if it gets what it aims, despite the song is so catchy… I encourage you to take a look.

    • Hehe Jony, the truth is that when these types of campaigns (social media) are funny and comic obtain more results and people attention than the boring way of showing facts and statistics.

    • Yeah, Tanya, they are good examples of successful campaigns using social medias such as facebook, twitters and so on, achieving everyone´s attention in brands or messages by means of shocking and gripping viral campaigns. In the previous link you can see information about how these brands obtained a swift growth of fans and visits thanks to these…[Read more]

    • I loved the video and song – it’s so funny! I probably watched it a few times just because I couldn’t stop laughing. 🙂 I didn’t get the actual goal of the video til the end, and I still don’t see how it all ties together, but this still caught my eye.

    • I took the time to go through the article that you posted, Michael, and noticed some great social media campaigns that I believe were filled with genius. The Nike campaign in particular was great; to steal away the spotlight from Adidas, the official Olympic sponsor, just by buying billboards was a cost-effective method of marketing. All of these…[Read more]

    • I’ve been looking at a lot of the postings on this page and this is by far one of the worst. How does this have anything to do with train safety? The only thing that says it is at the end of the song when most people have stopped listening to it! Huge waste of advertising dollars for the company.

  • Regarding to this topic, I think that one of the most important issues is making an attempt for the company staff to feel an important part of the business. I mean, that employees show loyalty not to the company, but to the values that the company tries to transmit by means of them, among other stuff; that employees ask themselves: what is it that…[Read more]

    • Jonathan, this reminded me of Russian Citibank’s entrepreneurial culture: certain number of people there don’t ask you “How are your things?” Instead, they always say “How’s your business?” implying that despite they’re all employees of that business, they treat it like it’s their own business, at least partially.

  • Following the discussion that Tanya has started, I´ve found some charts talking about the sharp growth of European mobile banking users (at least one fifth of European mobile users use mobile banking), at the same time that the number of bank employees is decreasing…[Read more]

    • Good point Jonathan! Personally I don´t have enough time or NERVE to go to the physical retail bank branch, that’s why I always try to use virtual tools but, off course, not always virtual tools can give me whole range of solutions in some issues so I don´t have a choice and I´m visiting the branch. I think if my visit to the physical branch were…[Read more]

    • In many respects we use the alternative channels because the physial channels are such poor experiences. However there are still elements that are really better done face to face or at least connected to a real person.

      The problems arise when you visit the physical sites and the stores are horrible and the staff are not interested in what you…[Read more]

    • Regarding to this topic, I think that the new technological tools we are currently provided are neither an end by themselves, nor a demonstration that we own the “cutting-edge” technologies, but they are the means which help us get a fulfilling customer experience easier, with stable and steady points of contact with the company, more than jus…[Read more]

    • You are right Jonathan. But I think there are people who would disagree with you in terms of the importance of staff´s warm, personal contact and smile. We are all so different in our needs; I think someone who doesn´t have much time would prefer just virtual tools. Most people have a love-hate relationship with their banks. It doesn’t take a gen…[Read more]

  • Tanya and Profile picture of jonathanjonathan are now friends 6 years, 5 months ago

  • This paper might be interestenting for you to read:

    http://www.contractdesign.com/contract/design/features/The-Future-in-Techno-7973.shtml

    It´s about examples in which technologies is used in the environment in order to get information from customers´preferences and habits, and let them customize as much as possible the place they visit; which b…[Read more]

  • jonathan posted a new activity comment 6 years, 6 months ago

    I have a friend who works in the “customer Experience” department of a Hospitality chain, and she´s depicted me how much time, money and effort they need to spend in order to let customers customize everything possible, from the size and comfort of the pillow, the colours of the dimmable lights, till the scent they wish to smell from the first…[Read more]

    • I don’t usually agree with the things shared on this site, but in terms of hospitality this would make sense. People go to hotels to have the comforts of home and relax. When I go on vacation, I want everything to be my way because it is my time to myself, and a hotel that can customize things for me is wonderful. This wouldn’t work for banks,…[Read more]

  • Marie and Profile picture of jonathanjonathan are now friends 6 years, 6 months ago

  • I think that one of the common topics in Ian and Alexey´s comments is the use of all the senses while enjoying the environment. I mean, not only what you see is what it´s retained in one´s head, but also the touch or Ian´s “pain in the butt” and the taste or Alexey´s “good coffee” is something that keeps deeply in mind.
    Every individual c…[Read more]

    • Hi Johathan,

      Great comment! Some really good examples of this can be found in the hospitality industry. One of my favorites is the Shangri-la Hotel chain. Not only is the experience consistent from hotel to hotel, but they also engage the senses immediately upon arrival. All public spaces of the hotel have a signature smell and sound, the…[Read more]

    • I have experienced a Shangri la hotel first hand, and I can honestly say that no other hotel in the world has given me the same sense of been in a luxury version of my own home. I am always looking forward to come back, I think I am hooked! Pity that the consistency of their services & experience in every location does not extend to the room prices 😉

    • I have a friend who works in the “customer Experience” department of a Hospitality chain, and she´s depicted me how much time, money and effort they need to spend in order to let customers customize everything possible, from the size and comfort of the pillow, the colours of the dimmable lights, till the scent they wish to smell from the first…[Read more]

      • I don’t usually agree with the things shared on this site, but in terms of hospitality this would make sense. People go to hotels to have the comforts of home and relax. When I go on vacation, I want everything to be my way because it is my time to myself, and a hotel that can customize things for me is wonderful. This wouldn’t work for banks,…[Read more]

    • Question would be, do they think it is worth it?

    • She told me that the main problem they have is trying to find out how their customers value such effort, and how much each customer is willing to pay for.
      I mean, It is what Tim Harford explained in his book “Dear undercover Economist” as one of the main issues to solve: to customize the prices of every good, service or experience according to…[Read more]

    • I like the idea you talk about here; I know whenever I smell fresh cookies or bread my mouth starts to water and I think of my childhood. But how can companies find the right combo of sounds, tastes, sights, etc. to appeal to all their customers? Also, how can they measure up how effective these improvements are in bringing in customers? This…[Read more]

  • Alexey and Profile picture of jonathanjonathan are now friends 6 years, 6 months ago

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