• jonathan posted an update in the group Group logo of Experiential Customer Environments Experiential Customer Environments 6 years, 6 months ago

    This paper might be interestenting for you to read:

    It´s about examples in which technologies is used in the environment in order to get information from customers´preferences and habits, and let them customize as much as possible the place they visit; which benefits might produce to retailers; and how the physical environment must change from the old transactional model to an experiental one. The apps that this paper describes at the beginning are quite interesting.
    And I totally agree with this sentence: “the future of successfully designed retail spaces will be about embracing the desired personalization so customers experience something new every time and keep coming back to see what happens next”