This is an article on visual trends in financial services marketing:
More femenine, tending to create unusual and shocking effects, enhancing the feeling of responsability, talking about people´s desires and achievements more than simply money… these are some of the tips that the blog is talking about.
I assume you mean this article. http://curve.gettyimages.com/article/reimagining-value?esource=curve_finance
I don’t know about some of this blog’s suggestions. I browse the internet and see ads thinking, “How did something like this get approved?” Some pictures are great, smiling faces with trustworthy looking people, but banks need to stay focused on the fact that their products need to shine, not their ads. I liked this ad because it shows how financial services can be there for the customer, not some silly image advertising. http://www.youtube.com/watch?feature=player_embedded&v=9AlvMm_P6O8