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  • Marie posted an update in the group Group logo of Experiential Branding & Communications Experiential Branding & Communications 6 years, 11 months ago

    Just another shining example of what excellent branding looks like; especially toward the younger generation. Although it is a KIA they are speaking about and the dancing rats have nothing to do with vehicles, this commercial makes you feel as if driving this car would be a great time for you and your friends. It’s innovative, exciting and fun!

    • I’ve seen this commercial and always wondered why they chose to use dancing rodents (i think they’re hamsters?) as their hook, but it works. I don’t know why, but it works. Does this imply that we are merely hamsters running on wheels and such unless we own this car? So confusing, but still so effective.