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  • Ray Andrew posted an update in the group Group logo of Relationship Centricity Relationship Centricity 5 years, 10 months ago

    It has been relatively quiet within the Community, but I still feel that this is a gathering place for great minds to share their input and perspective on all things banking, business, and customer experience related. Keeping that in mind, I want to pose a question related to the current times and see how situations may differ across the board. In the US we just finished up Thanksgiving and the Black Friday weekend, leading up to today – Giving Tuesday. This day was designated as a day where people give back and donate to causes and organizations that they support. For many companies, this includes working with their local communities through fundraisers, events, and volunteer service. I personally believe that this is merely a bandwagon front to feign community involvement and spur attention, but I may be wrongly biased by the fact that most of my local communities are supported merely for the free publicity. To those who have seen corporations at work in their community, do you believe this is a legitimate sign of goodwill, or merely an abstract method of marketing?

    • OK, another answer coming in hot! 😀 For Giving Tuesday I spent the day with my family volunteering at the local animal shelter. You should have seen how happy my daughter was to play with all the puppies that were there. It was adorable! We did it because we felt good about helping them out, and I’m pretty sure that companies feel the same. Who cares if there’s a bit of a kickback with the extra publicity. Even we do things because people will notice, so can’t really blame them for doing the same thing. I say if they’re helping the community or environment out while making themselves known, more power to them! 🙂

      • That sounds like a great way to spend the day. I agree that if you are doing something to benefit society it is not terrible to benefit as well, but sometimes I question whether companies would contribute if they knew there was no strong tangible benefit.