• Svetlana posted an update in the group Group logo of Experiential Customer Environments Experiential Customer Environments 6 years, 6 months ago

    I came across this article about implementing augmented reality in retail stores and wounder if something like that could be used by the banks to enhance customers’ experience. Maybe, reading customers’ reviews on particular credit card product by scanning the “package” or seeing yourself in that new car you are applying for a loan for? I don’t know if those kind of experiences would necessary make me a loyal customer of the bank, but I think it would definitely attract my attention. And if other attributes of my experience are good every time, I might think about consolidating everything to this bank

    • This is really cool – it mixes the physical world that we experience with the virtual world and info that we can look up on a regular basis. Am I saying that it’s practical? I don’t think so, at least not yet. But if it was, could banks really make this effective for them? Reading reviews is a good start, but I don’t see why banks would allow this function when it’s possible that it can backfire.