• Tania posted an update in the group Group logo of Experiential Innovation Experiential Innovation 6 years, 11 months ago

    Have you ever heard about KIDZANIA? Role-playing and true experience for children! Really amazing and looking in the future idea!!!
    KidZania provides children and their parents a unique and very realistic educational environment that allows kids to do what comes naturally to them: role-playing by mimicking traditionally adult activities. As in the real world, children perform “jobs” and are either paid for their work (as a fireman, doctor, police officer, journalist, shopkeeper, etc.) Kids work to earn kidZos, KidZania’s own currency, so they can pay for goods and services in the KidZania city. The indoor theme park is a city built to scale for children, complete with buildings, paved streets, vehicles, a functioning economy, etc. Personal experience is a powerful learning tool. Through each job and activity, kids learn about how society functions, financial literacy, adult professions, team work, independence, self-esteem and real-life skills.
    At the moment just a little amount of countries derives benefits from KidZania, it has a huge success so another countries already building their own experiential world.
    I think it´s a wonderful example of Experiential Innovation. This idea has a profit future!

    • wonderful example. Thanks for sharing it.

    • Great Example Tanya !! This is an example of what we call a sweet spot experience, meaning that all of the experiential realms are covered (Entertainment, Education, Escapism, and Esthetics). Experiences that are designed to touch on these experiential realms are inherently more engaging than those that lack portions. This is a perfect example of how exciting experiential innovation can be, and it is also a great example of something that is both experiential and meaningful. Most likely, this experience will positively and permanently alter the lives of those children who visit Kidzania…. Not sure I love the name, though 🙂

    • You´re welcome friends! Undoubtedly with the name they haven´t guessed 😉

    • This is a really cool example of how to involve kids in a realistic life setting so they can experience what life is like as adults. It is great that they can have kids immersed in real life and give them the ability to engage such a positive experience. Great post!