• Tania posted an update in the group Group logo of Experiential Innovation Experiential Innovation 6 years, 11 months ago

    Do you want to see a good example of the Augmented Reality and Mirrored Virtuality? The following example is a very interesting and innovative way to interact with the people.

    By spreading the pages of rapper Jay-Z’s autobiography throughout American cities and on all manner of media to create both a real-life and virtual treasure hunt tied together by Bing’s online property, Droga5 New York created an experience and publicity dream, not to mention an awards magnet.