• I currently am working for MGM as an internal auditor and I noticed how important it is to build a culture centered around the customer. Even in a position that is not customer facing, we are trained in proper customer service and understanding customer needs. This is something that I am seeing more and more in businesses, even those that have…[Read more]

    • Well it’s pretty common sense that you need to be able to deal with customers. Customers are the most important part of the business, and you need to make sure they’re happy for the business to do well. Common sense.

    • I’d say that it’s less about the culture and more about the type of people working there. You can try to train people to be more customer centric, but that’ll only go so far. Not like you can teach a dog how to purr like a cat, and the same is true for people. You are better off hiring people who think that way, then training them to treat…[Read more]

    • Well, sounds like you’re getting a good taste of what the behind the scenes business world is like! It’s not your run of the mill process 🙂 And customers are at the center of it all. All my friends have gone through customer training, and customer service is really important!

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    Love is a powerful emotion, so powerful that we use it to describe only the strongest feelings for attraction. We hear of it in marriages, used towards foods, attributed towards favorite sports teams. […]

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    Business has changed over the years. Technology has advanced leaps and bounds, and as such, businesses have come to integrate technology into every aspect of their operations. Those resistant to these changes […]

  • ThumbnailThanksgiving is quickly coming up, signaling the upcoming close of another great year for us at Senteo. We have grown to such heights from when the mere thought of this company was a simple idea scribbled hastily […]

  • Do you think that an inherently customer oriented business, such as a social media site, possibly become more relationship centric? I couldn’t help but think of websites like Facebook and LinkedIn pumping more and more investment dollars into identifying how to better grasp their audience’s attention. Would it be better for these websites to move…[Read more]

    • But what good would it do to do that? Just curious how you think that would help

    • Well how much money can a company like that even make? It’s not like you make a ton of money from a free site like that, and even if you did, what good with new interface be? Usually it just throws people off and gets them angry because you change things up. No, you won’t see that happening anytime soon

  • ThumbnailAfter travelling the globe and hearing many of the top executives of many companies speak, I realized something that is quite unique to the smaller startup businesses that have reach recent popularity. These […]

  • ThumbnailThe world is filled with news; news that is almost inseparable from the propaganda that the stations and nations want us to believe. Words can be presented in many forms, made to change perspectives and either […]

  • I want to share an experience I had with a themed store here in Las Vegas. Recently, I visited the aptly named Zombie Apocalypse Store that is just off of the Strip, and I have to say that it did have some interesting points that would help with improving a regular business’s model and environment. The service and actual business were somewhat…[Read more]

    • And how do you think a “zombie” shop is a good model for a bank? It makes no sense that we should take a tip from some retail store that bets on gimmicks instead of actual advantages. Who cares about some store that has to stay in business by using fads and tricks. That won’t work for a regular business

    • Dean replied 5 years ago

      I’m still iffy on if this is something we would want to see for financial services though. Do you want a safari jungle themed bank? Would it make it much better? Aaron has a good point here. I want my bank to just be a bank, and how I think of a bank is how banks are right now. Maybe they can be better, but nothing wrong with it now

    • James replied 5 years ago

      I don’t like forcing the bank to be something it’s not. It’s not a place for you to see everything that’s going on. It’s for security purposes. I’d say if you want to make the bank better, make it visually match a theme. Like a bank that would cater to high class would have classy art and all that jazz. Something more middle road would have…[Read more]

  • ThumbnailNews today has been filled with accounts of the horrors of war and the chaos that ensues in its wake. Just this morning I awoke to every news agency reporting on the failed ceasefire between Hamas and Israel. […]

  • Here’s a great ad I saw referencing the World Cup. It does not come right out and say it, but it really speaks to how we are influenced by what we love. In this case they showcase soccer and how it is a part of people’s lives no matter their age or demographic. I thought it was a great way to showcase the love of the game and keep people…[Read more]

    • Seems cool but I don’t get how this makes mickey Ds look all that good. They have one sign at the end and that’s it. I wouldn’t have even known what the ad was if I only caught part of the commercial. To me, not enough of the brand coming through. Great commercial though.

      • I do not think that the main goal was to highlight McDonald’s. Really what I think they were trying to do was associate the love for soccer with that of McDonald’s, saying that McDonald’s is just as passionate as they are. Hence, they made the commercial and feature all sorts of World Cup advertising buzz. This is in addition to creating something…[Read more]

    • This is a wonderful find that supports the idea that experiential communications do not necessarily have to constantly highlight the brand that is being promoted. From the video you can clearly see that they are trying to capture the essence of what it means to be a fan, showing that it permeates even into everyday life.

    • It’s fun but there’s not much else to it. You got people to watch a video but didn’t really tell them anything about you or the company. How is that experiential at all?

      • Well you obviously watched it, meaning that it had an impact 🙂 Not to mention that now we know that McDonald’s is a sponsor of the world cup and is proud enough to focus on the love of the game instead of their own products. If you ask me, that’s pretty big

    • I like the commercial but I don’t get how it’s experiential. Care to explain it a bit to me? It’s going way over my head.

      • The experiential side of this commercial does not directly influence viewers. The primarily aim of this advertisement is simply to appeal to those who have a passion for the sport. As I see it, it invokes the “why” surrounding people and their daily activities; they love soccer and incorporate it into their everyday lives. This rings true with…[Read more]

    • Whoa, how did I miss talking about this? The cup was amazing and this commercial played a bunch of times! You know, this really got me thinking. Was it worth it? Trick question – of course it was! I still remember the commercial, which means it was effective in getting in our heads.

  • As someone who isn’t as well versed in the business of CRM systems and customer retention, I find it interesting how it can be such an upcoming subject. There are articles detailing the proper implementation plans, the best systems, and best timings for when to apply them. However, my question is what would be the ideal time to implement such a…[Read more]

    • It is my personal belief that every company has their own critical point where implementing a customer experience strategy, and whether that may be before the company has started or when they have reached full market saturation is entirely dependent upon that company’s management. However, it is clear that building a customer experience foundation…[Read more]

      • But is there truly a turning point in any business where implementing a new system of culture would be best? In my mind, I cannot see there being a specific point in time where a business would gain the most benefit from changing their culture towards something more relationship centric. I feel that it has to be an internal change from the start…[Read more]

    • Well you heard the genius himself! Seems like there is no perfect time to implement things. I agree too! You need to let people do their thing and not go by some set schedule. When the time is right, the time is right 🙂

    • If you’ve got your business going strong is there really a need to go ahead and get a big change over to relationship centric stuff? I mean, if you’re already doing good how much can changing how you work help? I don’t see how it can make these huge improvement to a system that is working just fine.

      • I see it as keeping up with the industry and changes in customer expectations. As you become accustomed to a certain set of standards you realize that there is little that differentiates companies. All, in the end, strive to achieve the same standards, effectively commoditizing themselves. They need to establish a relationship in order to retain customers.

  • ThumbnailLast week, Apple announced that it had agreed to acquire Beats Music and Beats Electronics for $3 billion. I thought to myself, “Why is it that a company known for its computers, iPod, and iPhone would be willing […]

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