• Ksenia joined the group Group logo of Experiential Customer Environments Experiential Customer Environments 4 years, 5 months ago

    • James replied 4 years ago

      Not undermining you or anything, but I don’t think it can work that way. You go to a theme park because you want to be in that setting. A bank? You go there to do your business and then be done with it. You can make an atmosphere, but it’s like making a bathroom fancy. Yeah, it’s nice at first, but I think the appeal wears off over time. It’ll work for some people, and I’m sure someone will buy into it and really like what the bank is trying to do, but it’s probably too much of an expense to be realistic.